PAUL

PYRONNET

Founder of Paul Pyronnet Institut, certified NLP teacher, speaker, author. With his thirty years of experience in helping relationships and personal development, he has helped thousands of people change their lives and orchestrate real positive transformations in their lives. In addition, he has helped dozens of organizations improve their relationship to performance and multiply their results. His notoriety as a teacher continues to grow.

Logo Design

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Paul Pyronnet Institut resembles a gateway for transformation, it shows that bright light at the end of the tunnel. This is evident in the new mark, which resembles a pathway to self accomplishment and success, both of which resonate with our target audience—upper intermediate to experienced clients who have dabbled in personal development and NLP. Set in the Aktiv Grotesk typeface, the word mark adds a feeling of authoritative neutrality to the brand, which matches Polo's personality and approach.

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The institute's new color palette is vibrant, teeming with life, and represents the full spectrum of human chakras, thus resonating with different aspects of the human body and mind. Human beings relate to Polo, and they come in all colors, from various backgrounds, and different walks of life. Paul Pyronnet does not discriminate, and welcomes everyone to learn from him.

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As the leader of NLP in the Francophone world, Polo understands the importance of leaving a legacy. This brand refresh addresses that by emphasizing the status of the institute as a highly professional educational establishment in the personal development field.

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What have we done?

BRAND STRATEGY

BRAND IDENTITY DESIGN

WEB DESIGN & DEVELOPMENT

Pascal Stifani

Omar Ezzeldeen